WE ARE USER-CENTRIC
As product designers ourselves, we have learned to love user-centric research methodologies and processes. To thrive on each iteration to search, define, ideate and test, but most of all; in the results it provides.
We dig deep and have fun doing it.
By analyzing your business, product and user needs, we map a starting point that allows us to diagnose behavioural, attitudinal, qualitative and quantitative dimensions. We also make a distinction for the context of product use, and with these, we design a research framework that includes the most valuable user-centric methods and processes needed to inform your product design or service.
A hot list of stuff we do so you don't have to.
• Field study
• Diary study
• Stakeholder interviews & workshops
• User focus groups & interviews
• Competitive benchmark analysis
• Persona building
• Task analysis
• Journey mapping
• User stories & cases
• User needs matrix
• Card sorting
• Desirability studies
• Rapid prototyping (lo & hi-fidelity)
• Participatory design
• True intent studies
• Concept testing & explorations
• Usability testing (in-person or remote)
• A/B testing
• Benchmark testing
• Design review & heuristic evaluations
• Accessibility evaluation
• Surveys (in-person or remote)
• Analytics review
• Search-log analysis
• Usability-bug review
• Customer feedback review
• And a few more …
We are fortunate to get some great brands.
We'd love to thank those who help execute our vision and services. Professionals who excel and have been kind enough to help us learn and grow together with them.
Vicenç Marti is a Co-founder of P1X3L Research Lab, but he’s not an executive nor is he a passive investor. With a portfolio approach to life and business, he is also President of Tangelo Games, a leading publicly quoted social gaming company, President of Billy Mobile, an adtech mobile only innovative company, and President to Elrow, leader in music events around the world.
Ariana Chica is a world citizen, passionate about Technology, Travel and Innovation. With over 10 years experience developing businesses and brands. Ariana has acquired high levels of experience in brand strategy, creative development, product launches, complex negotiations, integrated marketing plans and international development.
Maria Eugenia Latournerie is an industrial designer who specializes in corporate interiors for over 10 years. She focuses on workplace research projects, change management, communication & implementation of findings for workplace projects in the US, LATAM and Europe. In 2017, she obtained a Master’s degree in Research and Innovation for Design in ELISAVA.
Albert Ruiz Villar is a designer with over 20 years of experience. Working for high-end studios such as Estudi Enric Jardí, Estudio Pati Núñez, Eumogràfic, Edipresse, and leading the design department at Ogilvy Common Health Barcelona for over 5 years. He is passionate about reading, teaching, and his own artistic career as an exhibited & awarded abstract expressionist painter.
Rubén Vilar Sartages is a young and upcoming CTO with a diverse experience in the startup scene. For the past 4 years he has been the technical stepping stone for Restaurantes.com, a provider of real-time online reservations, discount coupon giant Groupalia, and music events leader Elrow. He is currently embarking on new projects such as The Colvin Co.
Marcello Vicidomini is a UX designer working in the Internet industry for the last 16 years. He loves building intuitive, usable and aesthetically pleasant interfaces based on the principles of Human Centric Design. He's passionate about every step of product design, and currently dedicates his efforts to help international companies adopt UX design practice.
Josep Blanco is the CEO and Co-founder of Interactius, a Barcelona based digital agency focused on business strategy, user research, UX design, development of digital products and services. He also spends his personal time sharing his knowledge as a profesor of Escoles Universitàries Gimbernat i Tomàs Cerdà and a student mentor at UXER School.
Get in touch
Give us a shout and we'll make you a believer.