Introduction

The EU General Data Protection Regulation (“GDPR”) came into force across the European Union on 25th May 2018 and brought with it the most significant changes to data protection law in two decades. Based on privacy by design and taking a risk-based approach, the GDPR has been designed to meet the requirements of the digital age.

The 21st Century brings with it broader use of technology, new definitions of what constitutes personal data, and a vast increase in cross-border processing. The new Regulation aims to standardise data protection laws and processing across the EU; affording individuals stronger, more consistent rights to access and control their personal information.

Our Commitment

Pixel Research Lab S.L (“We”) are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have always had a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

We are dedicated to safeguarding the personal information under our remit and in developing a data protection regime that is effective, fit for purpose and demonstrates an understanding of, and appreciation for the new Regulation. Our preparation and objectives for GDPR compliance have been summarised in this statement.

GDPR Compliance

We achieved a consistent level of data protection and security across our organisation by not implementing any cookies, trackers, nor allowing comments by any users in any of our platforms. Furthermore, all data collection conducted through our research tools are anonymous and no user can be identified.

Data Breaches – our breach procedures ensure that we have safeguards and measures in place to identify, assess, investigate and report any personal data breach at the earliest possible time. Our procedures are robust and have been disseminated to all employees, making them aware of the reporting lines and steps to follow.

International Data Transfers & Third-Party Disclosures – where we store or transfer personal information outside the EU, we have robust procedures and safeguarding measures in place to secure, encrypt and maintain the integrity of the data. Our procedures include a continual review of the countries with sufficient adequacy decisions, as well as provisions for binding corporate rules; standard data protection clauses or approved codes of conduct for those countries without. We carry out strict due diligence checks with all recipients of personal data to assess and verify that they have appropriate safeguards in place to protect the information, ensure enforceable data subject rights and have effective legal remedies for data subjects where applicable.

Legal Basis for Processing – we are reviewing all processing activities to identify the legal basis for processing and ensuring that each basis is appropriate for the activity it relates to. Where applicable, we also maintain records of our processing activities, ensuring that our obligations under Article 30 of the GDPR and Schedule 1 of the Data Protection Bill are met.

Privacy Notice/Policy – we have revised our Privacy Notice to comply with the GDPR, ensuring that all individuals whose personal information we process have been informed of why we need it, how it is used, what their rights are, who the information is disclosed to and what safeguarding measures are in place to protect their information.

Processor Agreements – where we use any third-party to process personal information on our behalf (i.e. Google, Typeform, UserTesting, HumanSpace, etc.), we have drafted compliant Processor Agreements and due diligence procedures for ensuring that they (as well as we), meet and understand their/our GDPR obligations. These measures include initial and ongoing reviews of the service provided, the necessity of the processing activity, the technical and organisational measures in place and compliance with the GDPR.

Data Subject Rights

If we find ourselves in a research process where we are collecting non-anonymous data about users, we will provide easy access to information during induction of an individual’s right to access any personal information that Pixel Research Lab S.L. processes about them and to request information about:

  • What personal data we hold about them.
  • The purposes of the processing.
  • The categories of personal data concerned.
  • The recipients to whom the personal data has/will be disclosed.
  • How long we intend to store your personal data for.
  • If we did not collect the data directly from them, information about the source.
  • The right to have incomplete or inaccurate data about them corrected or completed and the process for requesting this.
  • The right to require erasure of personal data (where applicable) or to restrict processing following data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.
  • The right to lodge a complaint or seek judicial remedy and who to contact in such instances.

Information Security & Technical and Organisational Measures

Pixel Research Lab S.L takes the privacy and security of individuals and their personal information very seriously and makes every reasonable measure and precaution to protect and secure the personal data that we process. We have robust information security policies and procedures in place to protect personal information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures, including SSL certificates, password policy and encryptions.

GDPR Roles and Employees

Pixel Research Lab S.L have designated Francisco García as our Appointed Person. If you have any questions about our preparation for the GDPR, please contact our Appointed Person.