We are nerds at heart. 
We love to read, learn 
and share ideas. 💛 

Drive innovation by identifying signals and patterns to spot trends and inform future decisions.

Brainstorm sessions are full of ups and downs, like a rollercoaster. But with remote meetings, cognitive biases could get in your way.

What are design principles? Why do you need them? Design principles are the guides that will help you and your team in any design decision.

Trends are our compasses that, based on evidence, indicate where things are going and allow us to make informed future decisions.

What are cognitive biases? How biases affect entrepreneurs? Do your research, inform your entrepreneurship journey. Validate your ideas.

What are cognitive biases? 🧠 In order to deal with the complexity of the world, human beings have developed rules and mental mechanisms...

From UX research, design research, to market research, you can always start by aligning & defining your research actions.

Are you thinking of starting a business and don't know where to start? Make informed decisions and reduce the risk of failure.

Research to detect which aspects of your product or service work and which do not, identify solutions that add more value to users.

Have you ever had problems when it comes to synthesizing and communicating the results of your user research? Try Persona Map.

Using Gestalt principles is fundamental to the design process. Inform your design, develop solutions for people.

What is user-centric? People-centric or user-centric, iterative process focused on people for the creation of products and services.

Organize, retain and activate the information received to improve the capacity for continuous learning and critical thinking.

One of the tools for continuous learning that we recommend: “The Forgetting Curve”, developed by the German psychologist Hermann Ebbinghaus.

Do you need new skills? Develop new skills: critical thinking, entrepreneurship and digital skills, and a continuous learning mindset.

What is the Lean UX process? Like Lean Startup, Lean UX follows an iterative process of formulating hypotheses and designing solutions.

What are the Lean UX principles? Lean UX principles of design and user experience(UX) to guide your teamwork and the development and culture

What is Lean UX? Lean UX can help you and your team. In the midst of macro acceleration of digital transformation, having the right mindset